An Advertising Campaign refers to an organized action to promote a product or a service amongst the consumers. An Advertising Campaign is a designed strategy carried out to boost brand awareness and achieve desired results The theme of the advertising campaign is the underlying message which its activities try to highlight amongst its target audience. Steps To Set Up an Advertising Campaign - Identify the advertising goals - Conduct proper research - Focus on the product or service that will be advertised - Identify the target audience - Decide the theme - Finalize the advertising budget - Fix the timings of the campaign - Decide on the advertising outlets - Design the advertising graphics and message - Identify the effect and impact Types of Advertising Campaign 1. Conventional Media Campaign Uses traditional media outlets like TV, print media for instance newspaper, magazine, radio, and direct mail for creating brand awareness. 2. Campaign for Seasonal Push Organizations like restaurants and retail chains that undergo regular seasonal spikes take help of this type of Advertising Campaign 3. Campaign for a Product Launch Organizations that are involved in the release of a new product or service requires to create awareness about it in the market. This type of Advertising Campaign is meant to hit their direct audience and create awareness 4. Campaign for Boosting Brand Awareness The focus is on improving and strengthening brand awareness to keep the popularity and visibility of high 5. Campaign For Rebranding This type of campaign is useful when the popularity is low or when the company wants to initiate a change 5. Contest marketing Campaign This type of Advertising Campaign boost website traffic and create high awareness Examples 1. Procter & Gamble – “Thank You, Mom” 2. KFC – “FCK” 3. Apple – “Get a Mac” 4. Coke – “Share a Coke” 5. Nike – “Just Do It” This video is on Advertising Campaign and it has the following sub-topics. Time Stamps 0:00 Introduction 00:21 What is an Advertising Campaign? 01:41 Types of Advertising Campaigns 03:15 Advertising Campaign Examples