In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers. He says it is very important to understand the demographics, psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for the business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business.