Want to Improve Your Personal Branding? Write a Book! FacebookTwitterLinkedInPinterestEmailPrintFriendlyShare Want to Improve Your Personal Branding? Write a Book! We are all authors now, whether we have published a book or not. It’s the secret to building a personal brand for all of us. In fact, in today’s times, writing is really a skill to be learned. Entrepreneurs must learn to express themselves, sharing experiences, sharing their own story and finding their own personal voice.