And that story is an opportunity to connect with your audience on a deeper and more soulful level. Why are you the one for them? It’s not just about getting their attention, but keeping their attention as well. Building that long-term trust and relationship. From the words that you use to the images that show up on your Instagram, all of that tells a story. All of that is branding. So if you’re feeling a little unclear and confused about your own brand story, here are 3 questions you can start asking yourself.