Why is standing out so important? On the first encounter, a new browser will be captivated by your brand, remember you, subscribe to you, become a fan, and eventually turn into a customer. If you have a bland brand, nobody will remember your brand and blog or become a fan. Think of all the famous brands you know of in the world. Apple. Starbucks. Nike. They all do something different from the crowd, making them memorable and eventually popular.