A brand identity is not just about the logo design, a website or a business card – it is a combination of visuals and strategy. Irrespective of the industry, every prosperous fortune 500 company or business, prioritise their brand building activities over any other aspect of their corporate manoeuvres. This results in designers, marketers and branding agencies being given the responsibility to create a brand identity for different companies. For a marketer, to create a brand identity is to think of everything from the logo to the marketing materials. It starts from the story of the business and then is carried out to the brand name, the message it wants to convey, support system and everything else that can help it stand out from others so that the masses can add it to their favourite brand's list.